Brand Profile- Anna Moi Fine Fashion Accessories From Vietnam

Anna Moi is a study in contrasts. Melding traditional Vietnamese design with modern playful icons, the collection is a perfect blend of East and West.

Crisp, white, linen lingerie and shoe bags, a staple of the grand ladies of French occupied Vietnam during the late 1800's, have been reinterpreted and updated with whimsical embroidery. A playful poodle, leopard high heels and tiny bikinis grace the bags which were once festooned with complicated lace during the days of elegant Indochine. Celebrities, including Christina Aguilera, have discovered the bags and are buying them in droves for gifts as well as personal use. The collection retails for approximately $30.00 each.

For the traveling diva, Anna Moi has created a new group of personal computer bags, backpacks, totes, purses and wallets that are feminine yet practical. Pink embroidered peach blossoms on cream or black linen; a vibrant peacock and hibiscus pattern in 100% cotton; the vintage “TraMi”, canvas lined with a lively print; and dainty linen and silk rouched bags complete the collection. The line ranges from approximately $25-$80 retail.

Sisters Thien-Nga Schwab and Thanh Tran are Anna Moi’s everything. Thien, in Vietnam and Paris and Thanh, in Los Angeles design, manufacture, and export the collection, while running the day-to-day operation. An engineer by day, Thanh joined her sister in the business in 2000. Her goal was to duplicate the success that Thien had achieved in Europe and Asia. In just two years, Anna Moi has grown in the U.S. to 500 retailers nationwide, as well as the popular website:

With an ear to ancient, ingrained Asian traditions and an eye to modern Western tastes, Anna Moi has captured the essence of both worlds.